Why Events Should Be Part Of Your Growth Marketing Strategy This Year

The image shows a group of four professionals engaged in a lively conversation. Three women and one man are standing in a modern, bright, open space, likely at a conference or networking event. They are all smiling and appear to be enjoying the discussion. The women are holding items like a tablet, notebook, and coffee cup, while the man holds a water bottle. The setting suggests a positive and collaborative environment.

It has been reassuring to read that many national & global organisations, now see events as a valuable and engaging marketing channel, delivering many tangible benefits for delegates, and real value to marketing budgets.

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